Not too bad for a salesperson, right? Instapage is one of the most intuitive website builders I’ve found, and this process took me about 30 minutes to think up and get running, and 30 minutes to perfect the look and copy.
Use a free incentive like a signup, trial, or demo as a place to direct people who’ve clicked on your ad, or create your own incentive like I did here. In this example, I’m giving away a free domain scan, which gives me a great excuse to collect their email and company so I know where to send the report.
Note that although Instapage allows you to optimize your page for mobile, I spent no time doing this because I knew my leads would come from the web.
As soon as your ads get approved (LinkedIn takes about a day to do this), you can then spend 30 minutes a day closely monitoring your budget and CTR and make sure you’re getting clicks. You already know you have the right people signing up. Simple tweaks to the copy like better calls to action and better images will go a very long way, and you can get alerts and monitor your sign-up rate from Instapage.
Make sure your sign-up rate is at least 10%, although you can aim to reach as high as 25% of new visitors signing up.