AI is changing the world and and sales is no exception
Today I’m excited to share with you a BIG development in the world of sales research made to improve your close rate.
I’ve been lucky to team up with the data science team at Gong.io on a new comprehensive study that goes into an analysis of over 70,000+ B2B SaaS sales calls.
You heard that right. To my knowledge this is the largest sales study of its kind to date.
For our purposes, we’ll define sales success as advancement, or the rate by which you move a deal to the next step toward closing, such as from “demo” to “proposal” to “close.”
Before we go into the actionable takeaways for you to start advancing all over the place, a quick modern sales pop quiz: